Part 2: The Reckoning Begins—Are You Living Your Brand or Just Marketing It?

Let’s cut to it:

Most leaders think they’re aligned—until they’re forced to look closer.

They’ve got values framed in the lobby. A “purpose” slide in the pitch deck. A heartfelt LinkedIn post now and then.

But ask the team, audit the culture, or examine the customer experience… and the story falls apart.

This is where the reckoning begins.

You can’t build a …