Part 7: From Reckoning to Revival — Leading with Conviction

Most brands break down at the top. Here’s how to lead from the front—with courage, clarity, and conviction.

Let’s tell the truth:

Most brands don’t fall apart because of bad strategy.

They fall apart because leadership loses its nerve.

They say all the right things. Run all the right playbooks. Build all the right decks.

But when it’s time to act—with conviction, with consistency, with courage—fear wins.

The campaign sounds great. The culture tells a different sto…