The Most Expensive Question Every Brand Ignores

If you can’t answer this, your brand doesn’t matter.

There’s a question so expensive to answer that most brands never ask it.

I’ve watched executive teams dance around it for years.
I’ve seen CMOs dodge it with safer slides.
I’ve watched CEOs quietly change the subject the moment it surfaces.

And yet—
It’s the single question that separates brands that endure from brands that evaporate.