Most Brands Have A Say-Do Gap. I Help Close It.

Maybe your brand isn't clearly defined yet—you're still figuring out who you are as an organization. Maybe you know exactly what you stand for but can't seem to live it out consistently across every touchpoint. Maybe you're growing fast and losing control of what made you distinct. Maybe your team has no idea what the brand actually means—they can't make decisions without you. Maybe years of drift took your organization somewhere you never intended. Or maybe a transition, acquisition, or leadership change has left everyone confused about what you stand for now.

Whatever your situation, the gap between what your brand says and what it does creates real cost: lost clarity, broken trust, missed opportunities, disconnected teams, and customers who don't understand what makes you different.

That's where strategic brand leadership comes in—and that's what I provide as your Fractional Chief Brand Officer.

Services

20-Minute Fit Call

Description: A brief conversation to understand your brand challenge, assess whether fractional CBO partnership makes sense for your situation, and determine the best next steps. No strategy delivered—just mutual exploration to see if we're a good fit.

What we'll discuss:

  • Your organization and current situation

  • The brand challenges you're facing

  • Whether fractional CBO services align with your needs

  • Possible next steps

$0.00
90-Minute Brand Diagnostic

Description: A strategic session where we identify your Say-Do Gaps, analyze positioning and messaging, and build an actionable roadmap you can implement immediately. You walk away with tangible value whether or not we work together ongoing.

What to expect:

  • Deep analysis of your positioning, messaging, and brand alignment

  • Identification of specific Say-Do Gaps

  • Strategic roadmap for closing them

  • Exploration of whether ongoing fractional CBO partnership makes sense

Please have ready:

  • Brief overview of your organization and current brand challenge

  • Any existing brand materials (positioning, messaging, visual identity)

  • 2-3 key questions you'd like to address

$2,500.00
Brand Advisor

Description: Two monthly strategy calls plus email/Slack access for guidance on positioning, messaging, and brand decisions as they arise. Strategic counsel when you need it, without full-time overhead.

What's included:

  • Two 60-minute strategy calls per month

  • Email/Slack access between calls for quick questions

  • Strategic guidance on brand decisions and challenges

  • Positioning and messaging counsel

  • Priority response times

Best for: Leaders who need strategic counsel but handle most execution internally.

$5,000.00