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Build a SayDoBrand
The Art of Dating (for Brands)
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The Art Of Dating (Your Audience) Part 1: Stop Proposing On The first Date
Reimagining your audience journey for a trust-starved world
Jul 16
•
Scott Hancock
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The Art Of Dating (Your Audience) Part 1: Stop Proposing On The first Date
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Your Brand Isn’t Your Story. It’s Your Shadow.
Forget the narrative. What matters is what you can’t hide.
Jul 14
•
Scott Hancock
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Your Brand Isn’t Your Story. It’s Your Shadow.
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Build A SayDoBrand Part 1: Why Belief Is Your Brand's Only Real Advantage
Your product isn’t your edge. Your belief is. Here’s why alignment—not marketing—is the path to real trust and growth.
Jul 12
•
Scott Hancock
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Build A SayDoBrand Part 1: Why Belief Is Your Brand's Only Real Advantage
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Gen Z and the Say-Do Gap®: Why Your Brand Can't Fake It Anymore
In the eyes of Generation Z, trust isn’t given. It’s earned—through radical consistency, real belief, and actions that prove it.
Jul 6
•
Scott Hancock
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Gen Z and the Say-Do Gap®: Why Your Brand Can't Fake It Anymore
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June 2025
Your Brand Isn’t Lacking Marketing. It’s Lacking Conviction.
Why belief—not benefits—is the next breakthrough advantage.
Jun 18
•
Scott Hancock
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Your Brand Isn’t Lacking Marketing. It’s Lacking Conviction.
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Stuck or Safe? Why Standing Still Is Your Brand’s Biggest Threat
Comfort doesn’t protect your brand—it puts it in danger.
Jun 14
•
Scott Hancock
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Stuck or Safe? Why Standing Still Is Your Brand’s Biggest Threat
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May 2025
The Most Expensive Question Every Brand Ignores
If you can’t answer this, your brand doesn’t matter.
May 29
•
Scott Hancock
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The Most Expensive Question Every Brand Ignores
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Authenticity Is the New Currency — And Most Brands Are Going Bankrupt
In a world where 88% of consumers demand brand authenticity, over half believe companies are faking it. Here's how to close the Say-Do Gap® before it…
May 8
•
Scott Hancock
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Authenticity Is the New Currency — And Most Brands Are Going Bankrupt
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April 2025
Fear vs. Belief: What’s Driving Your Leadership?
Every decision you make comes down to one core question: Are you leading from fear or from belief?
Apr 1
•
Scott Hancock
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Fear vs. Belief: What’s Driving Your Leadership?
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March 2025
The Belief Deficit: Why Most Leaders Will Never Build What Matters
The biggest gap in business today isn’t innovation, capital, or strategy. It’s conviction.
Mar 12
•
Scott Hancock
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The Belief Deficit: Why Most Leaders Will Never Build What Matters
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