The Art Of Dating (Your Audience) Part 1: Stop Proposing On The first Date

Reimagining your audience journey for a trust-starved world

Jul 16 • 

Scott Hancock

Your Brand Isn’t Your Story. It’s Your Shadow.

Forget the narrative. What matters is what you can’t hide.

Jul 14 • 

Scott Hancock

Build A SayDoBrand Part 1: Why Belief Is Your Brand's Only Real Advantage

Your product isn’t your edge. Your belief is. Here’s why alignment—not marketing—is the path to real trust and growth.

Jul 12 • 

Scott Hancock

Gen Z and the Say-Do Gap®: Why Your Brand Can't Fake It Anymore

In the eyes of Generation Z, trust isn’t given. It’s earned—through radical consistency, real belief, and actions that prove it.

Jul 6 • 

Scott Hancock

June 2025

Your Brand Isn’t Lacking Marketing. It’s Lacking Conviction.

Why belief—not benefits—is the next breakthrough advantage.

Jun 18 • 

Scott Hancock

Stuck or Safe? Why Standing Still Is Your Brand’s Biggest Threat

Comfort doesn’t protect your brand—it puts it in danger.

Jun 14 • 

Scott Hancock

May 2025

The Most Expensive Question Every Brand Ignores

If you can’t answer this, your brand doesn’t matter.

May 29 • 

Scott Hancock

Authenticity Is the New Currency — And Most Brands Are Going Bankrupt

In a world where 88% of consumers demand brand authenticity, over half believe companies are faking it. Here's how to close the Say-Do Gap® before it…

May 8 • 

Scott Hancock

April 2025

Fear vs. Belief: What’s Driving Your Leadership?

Every decision you make comes down to one core question: Are you leading from fear or from belief?

Apr 1 • 

Scott Hancock

March 2025

The Belief Deficit: Why Most Leaders Will Never Build What Matters

The biggest gap in business today isn’t innovation, capital, or strategy. It’s conviction.

Mar 12 • 

Scott Hancock